30-second summary:
- In the wake of the helpful content rollouts, Google Trends can be a strong gateway into search trends
- How do you spot a trend and differentiate it from a fad to justify resource investment?
- Hands-on tips to unearth Google Trends and apply them to your ecommerce SEO strategy
A successful digital marketing strategy grows through exploiting online visibility that results in conversion. Organic traffic and SEO generate the most leads in a digital marketing strategy, according to 61 percent of marketers using B2B initiatives.
Statistics for 2022 capture the situation as they show that a search engine is the point of departure for 68 percent of online activity. The internet offers plenty of advice on building a digital marketing strategy. Still, we cut through the chase and focus on how you can harness the power of an SEO strategy and keyword research to grow your business this year and beyond.
The role of Google Trends in enhancing your SEO strategy
If you exploit its capacity, Google Trends can be a game changer for your SEO strategy[1]. Consider the following steps to exploit this tool to develop your digital marketing strategy:
1. Monitor trends
Google Trends is a free tool that scours the internet, collects data on search behavior, and helps you capitalize on popular trends when developing a marketing strategy. It collects information from platforms such as YouTube, Google Images, Google News, Twitter, and Google Shopping on which web users engage.
The analytics from Google Trends looks at the total search volume over a specific period. In addition, it identifies how often users looked up a search query time on the Google search engine. Though said to be a reliable tool, it gives estimates of the levels given to the value of