With Heroku, there’s always a “but.” For 15 years, I’ve heard Heroku described as “magical,” as the gold standard for developer experience, as the manna from heaven that the Israelites ate while wandering in the wilderness.

But ...

For all its impact, Heroku always seems bigger in its mythology than its reality. I don’t mean to say that its impact hasn’t been substantial in terms of other services and products it has inspired, but why is Kubernetes and not Heroku the increasingly default way to build and scale applications? Some suggest Heroku was simply ahead of its time. Maybe. Or maybe the price of that magical developer experience was too constrained to work in the modern messiness of enterprise computing.

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