30-second summary:
- When the economy and business take a hit, marketing is the first to suffer budget cuts
- If you are asking, “should I give up my SEO?”, this article is all you need
- Best-selling author and serial entrepreneur, Kris Jones shows you five ways SEO can help you achieve revenue
Of all the ways to start driving real growth and expanding a business, SEO might not be the first method people generally consider. After all, SEO doesn’t directly make you online sales, right? Isn’t it just all about Google and showing up in position one? Is it just about vanity?
This kind of view is shortsighted and doesn’t appear to take the whole story into account.
We live now in a time when online markets have gotten so competitive that some people are still asking if SEO is dead.
What’s the translation of that question? “Do I even stand a chance on Google anymore with all these competitors crowding up the SERPs? Should I give up my SEO?”
The answer, of course, is no. SEO isn’t dead, and you shouldn’t give up on it.
SEO is your way forward to scaling your revenue and market share. You just need to work harder at it than ever before if you want to play the Google game and get audiences to find and buy from you.
So, SEO really can drive your business growth, and I’m going to show you five ways that you can use it to achieve that end.
1. Stick with SEO long-term
I’m going to start with an item that some people might have expected to see at the end: if you want to drive your business growth beyond just the next six months or year, you have to stick with your SEO strategy