The author's views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.
43% of people tasked with marketing local businesses say there just aren’t enough resources available to teach them local SEO[1]. Today, Moz is debuting our Local SEO Certification program to fulfill this need. With this well-organized, engaging video course, you can learn at your own pace, take an exam, and earn a certificate and LinkedIn badge as proof of your achievement.
As a contributor to the development of this new Moz Academy educational opportunity, I recommend it to:
-
Enterprises and agencies that need to solidify or increase their local SEO skills to contribute to company growth.
-
SEOs who need to advance their careers by expanding into the rapidly-growing world of local SEO.
-
Local SEOs who want confirmation that they are current in best practices, or to dispel some of the worries of all-too-common imposter syndrome.
-
Local business owners who know their companies can’t reach full potential without great local search marketing.
The Moz Academy Local SEO Certification covers all of the following material in an approachable, enjoyable five-part video series, led and presented by Moz’s Senior Learning and Development Specialist, Meghan Pahinui.
What will you learn?
Part 1 — Map Your Route: Understand the Fundamentals
No matter where you are in your SEO journey, it’s essential to understand how the foundational elements relate to local SEO. You’ll learn the cornerstones of local SEO, and how you should prepare when jumping into any local SEO strategy.
Part 2 — Look Both Ways: Understand Your Competition & Where You Stand
In Part 2, you’ll learn all about the concept of local search marketing, which segues into a method for