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SEO testing expert Emily Potter joins us once again to wrap up this season of Whiteboard Friday! Today, she takes you through a few tests that generated unexpected results for her team at SearchPilot, and what those results mean for SEO strategy.

Enjoy, and stay tuned for the next season of Whiteboard Friday episodes, expected later this summer!

whiteboard outlining five surprising test results Emily got during SEO tests

Click on the whiteboard image above to open a high resolution version in a new tab!

Video Transcription

Howdy, Moz fans. I'm Emily Potter. I'm Head of Customer Success at SearchPilot[1]. If you haven't heard of us before, we're an SEO A/B testing platform. We run large-scale SEO tests on enterprise websites.

So that's websites in industries like travel, e-commerce, or listing websites, anything that has lots of traffic and lots of templated pages. Today I'm here to share with you five of our most surprising test results that we've run at SearchPilot. Part of a successful SEO testing program is getting used to being surprised a heck of a lot, whether that's because something you really thought was going to work ends up not, an SEO best practice test that ends up actually hurting your organic traffic, or something that you've tested just because you could that ends up being a winner.

All of our customers and us as well get surprised all the time at SearchPilot, but that's what makes testing so important. If you're a large enterprise website, then testing is what gives you a competitive edge. It helps you find those things that your competitors maybe wouldn't, especially if they're not testing, and it helps you stop yourself from rolling

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