The author's views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.
If you're familiar with the blue ocean marketing strategy[1], you know that SEO is inherently a "red ocean" industry. With fierce competition to attain rankings, links, and authority, SEOs are constantly trying to one-up their competitors. In this environment, is there any hope for creating a "blue ocean" — innovating to avoid the choppy waters of the current market?
In today's Whiteboard Friday, PJ Howland of Leaders.com suggests that a blue ocean SEO strategy is achievable through creating realistic content for your customers. Watch to learn more!
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Video Transcription
Hey, Moz fans. Welcome back to another Whiteboard Friday. I am PJ Howland. I am the Head of SEO and Evergreen Content at leaders.com[2]. So my background is kind of that sweet spot right in between if you've got SEO over here and content and editorial over here, that middle ground where SEO and editorial and content collide.
If you're familiar with that world, you know that we're dealing with thinner margins, we have fewer resources, and we have less clear direction. So this is the world we operate in. It's a place where we're trying to just get a little bit of an advantage over our competitors, and it's kind of created this fixed mindset of just trying to scrape by to just get a little bit of an advantage.
However, I think that there's a mindset that can really help break this mold to make sure that every single month is actually your best month ever. So it's the blue ocean SEO strategy.