The author's views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.
At Brafton, we’ve found our newsletter subscribers to be our best, most engaged audience. These are our people. They live and breathe content marketing, just as we do. Some even partner with us to create and execute awesome content marketing campaigns for their brands.
Over the last two and a half years, we’ve placed a significant emphasis on growing this subscriber base, and we’ve achieved a 170% increase (and counting!) across 84 countries.
If you’re reading this article, you’re probably looking for ways to grow your newsletter list, too.
SEO blog content has been the foundation for our growth. How does it work? Simple: We create blog content that ranks highly in search, and we make it super easy (and tempting) for readers to subscribe to our newsletter once they visit our blog.
While the concept seems straightforward, the effort is anything but.
Read on to learn how to get users from your website onto your newsletter list, and why email marketing and SEO work so well together.
Part 1: Attracting potential subscribers to your site
The first part of this newsletter growth process is actually getting your potential newsletter subscribers to your website. Here are 5 solid strategies for doing just that:
1. Keyword research
Our blog has been around since April 2010. We’ve published over 7,500 articles in those 12 years.
That’s a lot of content.
But it wasn’t until we rolled out a data-led keyword research[1] and content creation strategy in 2018 that we started seeing significant traction with organic traffic growth:
I won’t go into detail about the strategy we used to