30-second summary:
- The need to become a public persona in order to be a successful business owner is overrated
- Contrary to popular belief, it is possible to create an anonymous digital entity while using a majority of efficient marketing strategies
- The problem arises when you already have your personal data published and want to delete it – it is neither easy nor possible (given all the variety of archiving tools that are publicly accessible these days)
- So how do you keep your life private while owning a successful online business?
- How do you navigate this conundrum as your private content may still become public at any moment?
The internet is both, a boon and a bane, depending on – how you use it, and how others use it to interact with you. A lot of new businesses and side hustles emerged post the pandemic, while brick and mortar businesses started digitizing themselves. This has raised well-being challenges around how business owners and senior executives can separate work from their personal pockets over the internet. How can they ensure their privacy and online safety are strong while building a digital business footprint?
Here are a few things you should know about safeguarding your online identity from the internet:
1. Making your site anonymous
Digitizing your business while remaining anonymous is difficult but doable. Here are all the steps you need to take to create an anonymous blog[1]. In essence:
- You need to come up with an online pseudonym (a moniker as we used to call it back in the days when we were using forums and never used our real names around the web)
- Set up a new email address and create your new public social media profiles representing