We’ve said it before and we’ll say it again – our community continues to blow us away with eagerness to learn and hunger for new content. Your feedback and interest in new certifications and coursework through Moz Academy has been super helpful in guiding the development of our learning resources.
In assessing the topic area for our next certification, it struck us just how darned competitive SEO feels these days. Competitive research and analysis still feel like an uphill battle – wouldn’t it be nice if an SEO just had a competitive roadmap to follow?
It sure would. And now, it’s here!
We’re so excited to announce the launch of our brand-new SEO Competitive Analysis Certification. It joins the SEO Essentials Certification and Technical SEO Certification in our Moz Academy course catalog, focused on getting you certified in competitive analysis and research.
What’s included in the SEO Competitive Analysis Certification?
The SEO Competitive Analysis Certification is a six-part series focused on competitive research and analysis. Complete with 3 hours of video lessons, tasks, and activities, you’ll be able to test your understanding and apply important concepts throughout. At the end of the series, you’ll take a final exam and receive your certificate and LinkedIn badge.
The certification was built to help you look holistically at the concept of competitive research as part of your greater SEO strategy. From thinking about how the competition fits into the sales funnel to how search intent drives your audience, you can begin to assess the landscape and build a comprehensive strategy – one that will help you take on the competition with ease.
The certification is organized into six sections:
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Competitive Analysis 101
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Identify Your True Competitors
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Analyze Your Competitors' On-Page Success
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Evaluate Your Competitors' Off-Page Activity
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Explore