30-second summary:
- Since Google now focuses heavily on user experience, using data as a pillar to uncover consumer insights will drive your digital marketing success
- However, marketing teams still need to understand these sources and their areas of impact on the consumer’s experience
- Atul Jindal helps you cover the ground with his advice and case studies
Studies have shown that businesses using data-driven strategies experience five to eight times higher ROI. Conversion rate optimization (CRO) is a process that largely depends on data. The core focus for most CRO strategies is to use consumer data to make their customer journey smoother and experience better.
With search engines also increasing emphasis on user experience, we find a point where SEO strategies start to complement CRO strategies.
But your SEO tactics can truly augment your CRO efforts when driven by data.
In this article, I share six data-driven SEO strategies to supplement your CRO efforts.
From content audit[1] to website personalization, read till the end to find out how you can boost your search engine rankings and conversions altogether!
Data-driven SEO strategies to supplement CRO
Data-driven strategies are online marketing tactics fueled by consumer data. Unlike traditional marketing strategies, data-driven strategies are based on data-backed hypotheses rather than assumptions.
This reliance on solid data makes such strategies the star of the modern marketing world.
Here are six data-driven SEO strategies to make your CRO efforts more promising:
1. Website analysis and optimization
Website analysis is a process through which you test various elements of your website. It analyzes the overall performance of your website and highlights areas of improvement.
The elements that web analysis takes into account include the website’s on-page optimization and technical SEO, finding out about the keywords it ranks for, and what rank