If you know Moz, you know the Beginner’s Guide to SEO[1]. It’s the resource marketers the world over have used to learn SEO and get a taste for its potential and power. And while we offer a delectable buffet of guides[2] in our content smörgåsbord, there hasn’t been one comprehensive resource to serve as a follow-up for those who’ve mastered the beginner level. That’s why we’ve developed the Professional’s Guide to SEO: a guide that will help folks take the next step, preparing them with all the baseline knowledge they need to practice SEO in a professional capacity.
Over the coming weeks, we’ll be sharing chapters and/or chapter excerpts here on the blog, with the full guide releasing at the end. Yes, we want to whet your appetite, but we’d also love to hear your feedback — if there’s something you know in your heart of hearts we should cover, get at us on Twitter (@moz[3]) and let us know!
First up, we’re sharing a portion of our chapter on advanced SEO strategy. Brought to you by the inimitable Kavi Kardos[4], Moz alumni and SEO Manager at Automox[5], this chapter looks at getting started with a next-step strategy, tactics to implement, and resources for leveling up.
Bon appétit!
Getting started: SEO priorities & plausibility
In the beginning stages, it’s easy to audit a site and come up with long lists of pie-in-the-sky ideas for content, link building, technical, and so on. Most sites, especially those that have never been handled by an advanced SEO, need a lot of work, and the new strategist arriving on the scene often gets pulled in several directions by various teams seeking their expertise.
Prioritization of the tasks