Seven Google alerts SEOs need to stay on top of everything!

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Seven Google alerts SEOs need to stay on top of everything!

30-second summary:

  • The search landscape is very dynamic and almost impossible to stay abreast of
  • While an SEO and search marketer’s email inbox can be overwhelming, it can also be a powerhouse that helps you stay in the loop of industry developments and keep an eye on the competition
  • These must-have, free Google email alerts will notify you when your site traffic drops or spikes, when your site is hacked, or when there’s a manual penalty applied to your site

SEO and search marketing are challenging because they’re scattered all over the place. Setting up email notifications is the best way to be on top of everything. Some essential email alerts include reputation monitoring alerts, competitors’ social media activity, new backlinks, and more. In fact, Google offers email alerts on both Google Analytics and Search Console which is an absolute need for any website owner. I’ll cover all the essentials you need to set up!

Why are email alerts beneficial?

Speaking of setting up a separate email inbox, it is not a bad idea to keep this archive separate from your business emails. But it is a good idea to add that inbox to your smartphone mail app to be able to keep an eye while on the go.

  • Email alerts are hard to miss: I love dashboards that consolidate multiple sources of data under one roof but life gets too fast too often and I can neglect my dashboard for weeks in a row. An email notification is unavoidable. Even if there’s no time to read an email, I can quickly scan it while scrolling through new emails and immediately see if it needs my attention right away.
  • Emails get archived: This creates an ever-growing database of everything that has ever been

Read more from our friends at Search Engine Watch

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