The author's views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.
Please welcome back guest host, Andy Crestodina, for an episode all about the connection between people, relationships, and SEO outcomes. Specifically, how influencer marketing can drive SEO and authority.
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Video Transcription
Hey, Moz fans. This is Andy Crestodina from Orbit Media Studios here in Chicago, and I want to explain something that I love very much and that is kind of a familiar theme if you've been following the Moz content. It's about the relationship between people, relationships, and SEO outcomes. Specifically I want to talk about how influencer marketing can drive SEO and authority.
There's a lot of approaches to building links and building authority. Cold outreach, can we please stop doing that? This is what my inbox looks like. It's a mess. Yeah, okay, so let's just pause that and try something different.
Link swaps? Interesting. It doesn't feel like we're adding a lot of value to the world, but okay, maybe.
Guest blogging, a lot of work for a little outcome. Depending on the audience, it could have lots of other benefits. So not necessarily a fan. I'm still a guest blogger, have been forever.
But link attraction, how does that work? Is it possible to do something in marketing that will spontaneously lead to like new links from high authority sites on a regular basis? There is. It is possible. It happens all the time. It's something that we do here. In fact, it's our main approach to growing authority.
Link attraction
So I'm going to break it all down starting with the outcome. Starting with