- Accessibility underpins stellar user experience and positive brand perception, the key factors that appeal to value-driven consumers
- According to WebAIM, 98 percent of US-based websites aren’t accessible
- Though not a sparkly aspect of digital marketing strategies, there are multiple layers to “why?” and “how?” brands must be accessible across the internet
Marketers develop and execute numerous strategies to broaden their business reach. But one critical factor that most marketers neglect is web accessibility. And this neglect leads to their business being closed off for a large majority of potential customers.
What is web accessibility?
Web accessibility ensures that the internet is accessible, usable, and beneficial for everyone alike. It considers all possible disabilities to ensure marketing messages are delivered to every kind of audience and get the most value out of the website.
And this unfortunate reality acts not only as an accessibility barrier, but a growth barrier as well.
The value of web accessibility in modern marketing initiatives
Acknowledging and adopting web accessibility enhances the customer experience, opens new doors for your business, uplifts marketing outcomes, and boosts revenue in more ways than just one.
1. Extends your market reach
With a digitally inclusive web presence, your business interacts with an increased volume of