30-second summary:
- Holiday season shopping is on and your ecommerce store whether a local shop or an international ecommerce brand needs visibility for sales
- How do you jump right in front of your potential customers and drive sales in a highly competitive space?
- SEO pioneer, former Pepperjam founder, and serial entrepreneur, Kris Jones shares a practical ecommerce SEO guide
There is perhaps no type of business that is more primed for SEO than ecommerce companies. Think about it: where a local law firm can put up a billboard or buy ad space in a regional newspaper in addition to doing SEO, ecommerce businesses essentially have one resource available to them, the internet.
That’s where they do 100 percent of their business, and it’s where they’re going to reach the customers they want. So, ecommerce companies should spend a lot of time getting their SEO just right. One crucial way of doing that is to optimize your site to appear in Google’s various SERP features.
There are so many ways you can tell users about your business just from the SERP even before they get onto your website. And the information you present could mean all the difference between capturing your ideal traffic and losing it to competition.
Therefore, to market yourself in the best light to all potential customers searching for your products, you have to optimize your website specifically for the SERP features that drive conversions.
How do you do it? Here are four of the most vital Google SERP features for which you should be optimizing your ecommerce business’ SEO[1].
1. Rich cards
Back in 2016, Google introduced a new mobile SERP feature called rich cards. By using structured data, SEOs could make a business’s results “richer,” that is, more visually appealing,