Your sales team has just asked you to hop on a call in 30 minutes with a new prospect, ClowdFyre. Not wanting to sound like an idiot, you pull up ClowdFyre.com and see the following: “ClowdFyre leverages the cloud to ignite blockchain synergies.” Cool, cool… hold on, there’s some sort of diagram. Surely, this will give you some insights:
Or maybe not. I’m exaggerating, of course, but having lived through Web 1.0, Web 2.0, and whatever it is we’re doing now, sometimes this feels a little too close to the truth. Maybe the simpler truth is that we’re just running out of names and the world is changing too fast.
So, how can you hope to quickly figure out what ClowdFyre is all about and sound like you did your homework? I’m going to present two real-world examples of how you can use Moz’s True Competitor[1] research tool to solve this problem in under 10 minutes.
Case #1: From Xero to hero
Xero is a good example of a perfectly nice company with a perfectly uninformative name. Their tagline is: “Accounting software to do your to-do.” Okay, I’m not exactly sure what that means, but I understand what accounting software is.
Let’s see what I can learn from their competitive landscape. I plug them into True Competitor...
…and quickly get back something like this (edited down to the top 10):
For reference, we’ve got the Domain Authority (DA) of Xero.com and the DA, keyword Overlap, and Rivalry (a Moz metric that balances three factors, including DA and Overlap) of each of the top 10 organic search competitors. I can quickly spot a couple of things:
FreshBooks and QuickBooks immediately stand out as familiar brands in the accounting software space, and FreshBooks is in a very similar