Search marketers can't get our important work implemented if we can't prove that it's worth the investment to our higher-ups. 

With that in mind, Moz’s own SEO Manager, Kavi Kardos, is going to give you the numbers and the talking points you need to justify the return on investment of your SEO work.

Photo of the ROI of SEO.
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Video Transcription

Hi, Moz fans. Welcome to another edition of Whiteboard Friday. I'm Kavi Kardos. I'm the SEO Manager here at Moz, which means I'm responsible for Moz.com's own SEO strategy and implementation along with the other SEO subject matter experts who you've seen many times before here on Whiteboard Friday.

The ROI of SEO

I'm going to talk to you today about the ROI of SEO, which is an important topic for website and business owners themselves to understand, but maybe even more important for the in-house and agency marketers who work on those websites to understand. The reason for that, as you probably are already well familiar with if you are one of those in-house or agency marketers with managers or clients to answer to, is that we as search marketers can't get our important and lucrative work implemented if we can't prove that it is lucrative.

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People in positions like a CMO or a head of the marketing department or a small business owner have a lot to worry about all the time, and they often have to make really tough decisions about how to allocate really limited budget or other resources. So if I'm talking to you as the person who is responsible for making those tough decisions yourself, I'm going to help you understand why SEO is worth that resource expenditure.

If you're the

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