Faced with so many SEO tasks to worry about, how do you know which ones to prioritize? In today's episode of Whiteboard Friday, Ola takes you through the important technical SEO fixes that should be a the top of your audit list.
Video Transcription
Hi, Moz fans. I'm Ola King. I work here at Moz, and I'm excited to join you today for another edition of Whiteboard Friday. Today we'll be talking about prioritizing SEO fixes.
By now, you are probably already familiar with the concept of technical SEO, and if you aren't, there are a bunch of resources out there,[1] including the Moz blog and other sites that you can check out.
But technical SEO is probably the most important part of SEO because if you have the best content on the web, you have the most backlinks, if your site is not technically sound, then you might not be able to get the best results from all of your efforts. So your technical SEO is really the foundation of everything else you do.
There's a bunch of tools, like Sitebulb, Moz Pro[2], and Screaming Frog, that can allow you to analyze your technical SEO issues involved. But once you have the list of the issues, you might not always know how to prioritize your effort. So today's session is to help you have a better handle on that once you have a list of those issues.
Indexing
For your technical SEO, the first thing the search engines will do towards your website is really to crawl it. So you want to make sure that you have your sitemap set up correctly, and then you have