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Apple unveils new design features for Apple Watch Series 7

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Apple showed off the latest design for the Apple Watch Series 7 on Tuesday, displaying an all-new layout for the popular digital watch.

Apple hasn't changed the watch much since it debuted in 2015, but the latest version features a new layout and changes distinguishing it from its predecessors. 

While the watch previously came in two different size options -- 40 mm and 44 mm -- Apple unveiled new 41 mm and 45 mm sizes that will have larger displays and improved screen technology. 

Apple COO Jeff Williams said the Apple Watch Series 7 "takes all the great features of Apple watch and combines them with our largest and most advanced display ever."

The 45 mm version will have a 396 x 484 resolution and Williams said the new retina display offers nearly 20% more screen area than the Series 6 and more than 50% more screen area than Series 3. 

The Series 7 also reduces the borders to 1.7 mm, which is 40% thinner than Series 6.  

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Apple

"It's an incredible innovation that maximizes the screen area while barely changing the dimensions of the watch itself. And the shape of the watch has also been refined. Both the case and the display of Series 7 have softer and rounded corners. The new display refracts light at its edges for a subtle wraparound effect, creating a seamless integration with the curvature of the case," Williams said. 

"It's also up to 70% brighter indoors when your wrist is down, making it even easier to discreetly check the time. This new display is an industry first and we fully optimized the user interface for it."

Lauren Braun, Apple Watch product manager, added that buttons have been redesigned and enlarged to complement the size and shape of the new display.

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