While search marketers can get bogged down worrying about high quality content, successful link building strategies, and technically sound sites, when it comes to SEO, we need to take a step back and look at the what and why in order to get results.
To that end, Moz's own Ola King walks you through the three main pillars, or as he calls them, "bosses", of SEO work. All of your SEO strategies feed into their demands, but they all need different things.
Video Transcription
Hi, Moz fans. I'm Ola King. I work at Moz, and I'm excited to join you today for this edition of Whiteboard Friday. I will be talking to you about the three bosses of SEO.
Creating high quality content[1], making sure that you have a solid link building strategy[2], making sure your site is technically sound[3], these are great things to do when it comes to SEO. However, none of them would be as effective if you're not taking a look at things from a strategic, wider lens. Basically, it means you have to take a step back and look at what you're doing and why you're doing them in order for you to get the results that you need.
So for SEO, there are three main pillars really to consider. I call them the three bosses of SEO. So that's really your business, your searchers, and your search engines. Each of these bosses have their own individual needs.
Boss #1: Your business
So let's start with the business. So these are the needs of the business. This is by no means a comprehensive list. I'm sure there are things that I'm missing. So if