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What are responsive search ads?
Responsive search ads are very flexible ads that automatically adapt to show the right message to the right customer. You enter multiple headlines and descriptions when creating the ad. Google’s machine learning systems will mix headlines and descriptions and test different combinations of the ads to learn which performs best over time. The most relevant message will be shown to the customer.
Responsive search ads are the default ad type in Google Ads Pay Per Click (PPC) search campaigns as of February 18, 2021[1]. This change isn’t surprising, considering Google’s increased focus on automation in Google Ads.
Since responsive search ads adapt their content to show the most relevant message to match customer search terms, they help you reach more customers and may help to increase conversion rates and campaign performance. According to Google, advertisers who use responsive search ads in their ad groups can achieve an increase of up to 10% more clicks and conversions[2] as compared to standard text ads.
But responsive search ads have many more benefits:
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Mobile-friendly: They are very flexible and can adapt to fit devices of different widths. Most online searches are made on mobile devices. These ads can adapt to show fewer headlines and descriptions on mobile devices.
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Save time in testing: By setting up responsive search ads with multiple combinations of assets, they save time both in writing and testing multiple versions of ads.
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Reach more customers: Having multiple ad combinations and keywords helps to improve search relevance since there are more headlines to match customer search terms. This helps you reach