The author's views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.
In today’s episode of Whiteboard Friday, Moz’s own SEO expert, Tom Capper, talks about the untapped organic traffic opportunity that is Google Discover.
Video Transcription
Happy Friday, Moz fans, and today's topic is going to be Google Discover.
Now this is a massive opportunity that I think a lot of sites have been sleeping on. It's been out for about three years now, and the sites that are taking it seriously, I've seen quite a few recently that are now getting more traffic from Google Discover than they are from organic.
What is Google Discover?
So hopefully that gives you some kind of idea of what you're missing out on. But in case you have been sort of living under a rock, completely oblivious to this, this is what Google Discover is.
This is what it looks like. So basically, if you open up the Google app on Android or on iOS, you'll see, yes, there's a search bar that you normally expect with Google, but there's also, if you scroll down, by default at least, there's this list of recommended articles, very heavily personalized.
You can sort of scroll infinitely. They're based on your interests and sort of what Google has seen you searching for and looking for in the past basically. They're all articles. This isn't e-commerce or something like that for the most part.
How to be featured
Now I'm going to talk a little bit about what you need to do to be featured here. Indexing, at the basic level, works the same as regular