30-second summary:
- Websites that rank well on Google tend to have a higher Core Web Vitals score
- There are three core web vitals that make up the majority of the site’s overall page speed score
- Prioritizing user experience in web design and marketing campaigns could give you a competitive edge
- This comprehensive guide prepares you for the rollout of the new Google Search algorithm update
Google’s latest major update to its search algorithm focuses greatly on the user experience through a new set of ranking factor metrics, called Core Web Vitals. Early results from Core Web Vital audits reveal that the average website performs below these new standards. Searchmetrics’ research revealed that, on average, sites could reduce page load time by nearly one second by removing unused JavaScript.
This provides an amazing opportunity to outperform other websites by boosting your own page rankings.
Here is everything you need to know about Core Web Vitals plus four simple steps to improve your metrics.
Content created in partnership with Searchmetrics.
What are the Core Web Vitals metrics?
Core Web Vitals are an extension of Google’s page experience signals that include mobile-friendliness and HTTPs. The three Core Web Vitals metrics measure loading performance, interactivity, and visual stability, which Google views as providing an accurate depiction of a real-world, user experience.
- Largest Contentful Paint (LCP) measures the loading time of the largest image or text block visible within the user’s viewpoint.
- First Input Delay (FID) measures the interactivity on the page by calculating the time from when a user first interacts with the site to the time when the browser responds to that interaction.
- Cumulative Layout Shift (CLS) refers to how much the content shifts during page rendering.
How to check your page speed insights
There are