30-second summary:
- All the copy and strategic use of keywords in the world will not impress search engines if your web design is not fit for purpose
- The design of your website or web app is linked intrinsically to user experience, which in turn impacts your Google quality score and SEO performance
- Website design must drive users from A to B without any unnecessary steps in between – while retaining relevant copy that ties in with your SEO strategy
- Review your website design when considering your SEO strategy KPIs – a drop in traffic may be due to a substandard or outdated layout
- Do not neglect copy, as UX meta copy will improve your CTR on paid advertising. In turn, though, ensure that your website’s design system is strong enough to obtain a suitable quality score and keep your Google Ads spending within budget
In many respects, a website is the home of your business on the web. To this end, it’s perhaps fitting that creating a website is not unlike building a house. To achieve your intentions, you’ll need to establish solid foundations before commencing construction. When it comes to building a website from scratch, that means engineering your design systems and templates to maximize SEO potential.
Many businesses emphasize content and keywords in their SEO strategy, with design becoming an afterthought. To return to our housebuilding analogy, that’s like laying a solid roof upon unstable walls. There is no denying that superior copy is critical to enjoying a successful approach to SEO. Even the most gifted writer cannot overcome substandard web design and user experience, though.
What is a design system?
No website, no matter how well designed, will remain the same forever. Therefore, websites and web apps need to be regularly