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MozCon Virtual 2021 Interview Series: Joy Hawkins

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We're thrilled to welcome Joy Hawkins back to the MozCon Virtual stage! Local SEOs know Joy as a GMB expert, and for her work leading Local Search Forum, Local U, and the amazing team at Sterling Sky. 

Ahead of the show, we talked with Joy about her research into Google Posts, what she loves most about her work in local SEO, and what she’s looking forward to at MozCon Virtual 2021. Check out the interview below!

And don’t forget to grab your ticket to see Joy and our other incredible speakers at this year’s MozCon!

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Question: 2020 was quite a year, how did the Sterling Sky team adjust? What were some of your favorite projects?

Joy: We were really fortunate. Because we have clients in so many industries, we didn't have a huge number of cancellations when COVID first hit last year. We had a couple of rough months, but most of our clients that did pause their services ended up unpausing after a few months.

We actually saw a lot of growth in the second half of last year and were able to actually hire six more staff in 2020, two of which had lost their previous jobs because of COVID. So overall, I feel really blessed and saw a lot of good come out of a bad situation.

Question: What do you think was the biggest challenge for local SEOs this past year? What changes or trends stood out to you?

Joy: There have been a lot of technical issues and bugs to deal with when it comes to Google My Business. They launched a ton of new features to try and adapt to the ever-changing environment, and I find whenever that happens, stuff breaks.

Question: Local SEO is constantly

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