The author's views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.
If you own a successful business, you’ve probably come to realize that your website is growing just as quickly as your business. Blog posts, product pages, e-commerce listings, contact pages — it all adds up. Before you know it, you’ve got hundreds upon hundreds of pages, each with their own set of SEO problems to worry about.
With so many pages to manage, things can quickly go awry. Bad links can go unnoticed, website structure gets messy, and content can quickly become de-optimized. All of this can affect the experience of your visitors and have tangible consequences like increased bounce and browse abandonment rates[1].
That’s why periodical site clean-ups are crucial to maintaining website coherence, relevance, and usability.
In this article, we’ll explain how to successfully execute an SEO clean-up strategy to ensure your site aligns with your business goals, keeps you in Google’s good books, and yields an excellent user experience for visitors and customers. Let’s get started!
6 steps to execute your SEO clean-up strategy
Before you get started with your SEO clean-up, you’ll need to get an overview of your website. How? Inspect your site with a site audit. This will enable you to evaluate how your website looks through the eyes of a search engine.
You’ll get a better understanding of how search engines discover, crawl, and index your site. A site audit will provide you with a starting point for your clean-up.
There are plenty of things a comprehensive site audit might unearth and identify. From repeated meta descriptions to broken links, a site audit will reveal the good, the bad, and