30-second summary:
- The story of SEO and UX began almost 20 years ago with both making a foray into the market in the 1990s
- After years of analyzing data, I found that UX is a critical ranking factor for SEO
- If you’ve exhausted all your SEO techniques but still don’t see a considerable movement on your website or rankings – you’re probably losing at user experience (UX)
- Adobe Research’s Sr. Web Engineer, Atul Jindal condenses years of his experience and observations into this SEO guide to help you win at SEO and search experience
I’ve worked with many SEO and CRO campaigns as well as fortune 50 companies over the years. This gives me access to valuable data that helped me understand what is working and what’s not. Over the years by analyzing data I found that UX is a critical ranking factor for SEO.
The story of SEO and UX began almost 20 years ago with both making a foray into the market in the 1990s. While SEO was widely used as a marketing technique, UX (user experience) concentrated on giving the users an enhanced engaging experience on the website.
If you have exhausted all your SEO techniques[1] but still don’t see a considerable movement on your website or rankings. Then probably you’re losing at User experience.
But it is quite difficult to find UX-related issues on your website. When you’re only looking at your website from an SEO perspective! You need to take a look at your website with your user’s (customer’s) eyes.
In this guide, I’ll explain UX and guide you on how to implement it into your SEO campaigns to get results.
What is UX?
User experience (UX) is the experience of a user with your website/application. An easy-to-use