The author's views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.
On this week’s episode of Whiteboard Friday, guest host and MozCon speaker[1] Shannon McGuirk walks through five link building myths prevalent in 2021, and why you shouldn’t believe them.
And, if you're just starting out on your link building journey (or need a refresher on the basics), be sure to read Moz's new-and-improved guide:
The Beginner's Guide to Link Building[2]
Click on the whiteboard image above to open a high resolution version in a new tab!
Video Transcription
Hi, Moz fans. My name is Shannon McGuirk. I am a director at a UK-based SEO digital marketing and digital PR agency called Aira. Today I'm going to be taking you through debunking link building myths in 2021.
So historically, SEOs, digital PRs, everyone were like: there are a bunch of myths out there at the moment, some new, some old, and today we're going to be running through the top five that seem to be making a bit of a headline at the moment, debunking them, and hopefully sharing some helpful tips and tricks along the way.
Myth #1: Category + product pages = impossible
So myth number one — and this is a really big one at the moment, because we know the importance of building direct links into product and category pages have huge benefits from a search visibility perspective.
So the first myth that I want to talk you through today is that it is impossible to build these links into product and category pages. In fact, that is completely false. It is highly, highly possible to be able to do so. You just need to make sure you're giving