30-second summary:
- AI has entered mainstream use in a variety of industries, and marketing is no different
- There are plenty of ways marketers can start leveraging AI for stronger results
- In this post, we take a look at four simple yet effective ways you can get started using AI to supercharge your marketing efforts and also improve customer experience
Think about how artificial intelligence (AI) is already contributing to your daily life — those smart replies in Gmail, movie recommendations on Netflix, music recommendations on Spotify, your intelligent voice assistant, and so on. AI is becoming an increasingly integral part of many industries and has a vast variety of use cases, especially in marketing. Over the years, big and small businesses have started using AI on some level to improve their products, website, and customer experience. In fact, according to Adobe[1], top-performing companies are more than twice as likely as their peers to be using AI for marketing (28% vs. 12%). So, AI is definitely more than a marketing buzzword, and it’s a bandwagon you should surely jump on.
While there are several more use cases of AI in marketing, here’s how you can start using AI for stronger results right away.
Enhance customer service with chatbots
Chatbots are not novel. You find them on many business websites, and the most effective ones are powered by AI.
Most customers today don’t have the patience to wait for assistance on the phone or over email. An AI-powered chatbot is an excellent customer service tool that enables customer self-service by providing instant answers to your customers’ commonly asked questions, so they don’t have to wait for a response over email/call, fill out a form, or submit support tickets.
Chatbots are available 24/7 and immune to frustration