SEO is a dynamic industry. What worked some weeks ago might not work again right now.
As an SEO professional, you need to know the latest trends and emerging technologies, to keep up with the ever-changing demand of the industry. That way, you can stay on top of your game and become more efficient in your business.
In this post, I’ll share with you seven emerging technologies in the SEO industry and how they impact your work as an SEO expert. Finally, I’ll show you how to apply them in your business for optimal results.
If you want to scale your SEO processes in 2021 and beyond, you should watch out for these technologies, and start implementing them in your business right away.
1. Natural Language Processing (NLP)
In December 2019, Google officially rolled out the Bidirectional Encoder Representations from Transformers (BERT) algorithm[1] update worldwide. This update brought NLP to the fore, and it’s been a technology to watch out for in the SEO industry since.
With NLP, Google can understand what a word in a sentence means by looking at its context.
This means that Google no longer relies on the specific words or phrases that users are searching for to provide them with the right answers. Rather, they’re looking at the intent behind each search.
Here’s an example of how BERT (an offshoot of NLP), affects a search query according to Google[2].
Before NLP, if someone searches for the query “2019 brazil traveler to usa need a visa”, Google thinks that this is an informational query to confirm if a U.S citizen can travel to Brazil without a visa. Hence, it shows a Washington Post article that answers the question on top of the SERPs.
As you can see, the context behind