Last week, we took you into the future with SEO expert Britney Muller to explore link prospecting in 2021[1]. This week, we're going back in time — all the way to 2017 — for her concrete advice on an important part of building links: image link building.
Image link building is a delicate art. There are some distinct considerations from traditional link building, and doing it successfully requires a balance of creativity, curiosity, and having the right tools on hand. Let's dive in!
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Video Transcription
Hey, Moz fans, welcome to another edition of Whiteboard Friday. Today we're going to go over all things image link building, which is sort of an art. I'm so excited to dig into this with you.
Know your link targets
So first and foremost, you need to know your link targets:
I. Popular industry platforms - top pages
What are those top platforms or websites that you would really like to acquire a link from? Then, from there, you can start to understand who might be influencers on those platforms, who's writing the content, who might you contact, and also what are the top pages currently for those sites. There are a number of tools that give you a glimpse into that information. Moz's OSE, Open Site Explorer[2], will show you top pages. SEMrush has a top page report. SimilarWeb has a popular page report[3]. You can dig into all that information there, really interesting stuff.
II. Old popular images - update!
You can also start to dig into old, popular images and then update them. So what are old popular images within your space that you could have an opportunity to revamp and