30-second summary:
- Bing isn’t the search engine with the largest market share, but it still serves millions of users every day. One-third of U.S. online queries are powered by Bing, most notably in terms of voice-assisted searches.
- The five effective and easy-to-follow Bing SEO tips below will help you rank for the secondary search engine quickly.
- A Bing SEO vs. Google SEO mindset is not productive, especially since both search engines use the BERT algorithm. Many optimization initiatives meant for Bing also work for Google, and vice versa.
You read that right: we’re focusing on Bing SEO in this article.
Did you know that Bing is the second biggest search engine[1] worldwide? It also powers Yahoo!, the third biggest. In July 2020, Bing captured nearly 6.5%[2] of the global search market.
In any discussion about SEO, mentioning Google is unavoidable. However, the industry giant isn’t the only search engine that can send traffic to your website. You can make Google SEO your primary focus, but it shouldn’t be the only one in your marketing toolkit.
A global market share of less than 10% doesn’t sound like much, but it translates to millions of users. Bing powers one-third of online searches[3] in the U.S., counting direct searches and those done through Yahoo! or AOL. And as of August 2020, Bing controls over 13% of the U.S. desktop search engine market[4].
How Bing is different from Google – and why it matters
There are certain things that Bing does better than Google[5].
For example, doing an image search using Bing is preferable due to the higher quality results. You can search for different layouts and see licensing information for each image without having to