Machine learning — a branch of artificial intelligence that studies the automatic improvement of computer algorithms — might seem far outside the scope of your SEO work. MozCon speaker (and all-around SEO genius) Britney Muller is here with a special edition of Whiteboard Friday to tell you why that's not true, and to go through a few steps to get you started.
To see more on machine learning from Britney and our other MozCon 2020 speakers, check out this year's video bundle.
Get my MozCon 2020 video bundle[1]
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Video Transcription
Hey, Moz fans. Welcome to this special edition of Whiteboard Friday. Today we are taking a sneak peek at what I spoke about at MozCon 2020[2], where I made machine learning accessible to SEOs everywhere.
This is so, so exciting because it is readily at your fingertips today, and I'm going to show you exactly how to get started.
So to kick things off, I learned about this weird concept called brood parasites this summer, and it's fascinating. It's basically where one animal tricks another animal of the same species to raise its young.
It's fascinating, and the more I learned about it, the more I realized: oh my gosh, I'm sort of like a brood parasite when it comes to programming and machine learning! I latch on and find these great models that do all the work — all of the raising — and I put in my data and my ideas, and it does things for me.
So we are going to use this concept to our advantage. In fact, I have been able to teach my dad most of these models that, again, are readily available to