30-second summary:
- Founder and CEO of Organic Growth, Kevin Carney interviewed 39 marketing professionals about their link building practices.
- He has brilliantly condensed all these thoughts and highlighted a group of eight which is much more strategic about their link building.
- More insights on what makes them unique and the most preferred link building platforms across the globe.
The hyperbolic title of this article is a conclusion I’ve come to after interviewing 39 people – with titles ranging from Marketing Specialist, Outreach Team Lead, Head of Content, to VP of SEO & Analytics, about their link building practices.
Of the 39 people, 23 work for agencies, 16 work for brands, and out of that group of 39, there are eight who do link building better, by approaching it differently.
So, what do they do that’s different?
First, lets please notice that this is an almost perfect 20/80 Pareto principle[1] split, so kudos to Vilfredo Pareto, who first noticed how common this split is, way back in 1896.
The group of eight have the following in common:
1. It’s not about link building, it’s about something else
The best way I can think to describe this, is these people don’t do link building per se, they do some higher-level activity, which they take VERY seriously, and which includes the intention to attract high-quality links.
While their primary focus is on the higher-level activity, they are very aware of the importance of attracting links, and how their higher-level activity helps them do that.
2. It’s important in its own right
Did I mention they take this VERY seriously? The higher-level activity they do is not something they attend to when they can, it’s not something they “get to”. It is one of their highest marketing priorities.