30-second summary:
- The worldwide web is a clear reflection of all the shifts 2020 has brought and as businesses and marketers crunch majority of their budgets and pivot strategies.
- In light of the current scenario businesses, digital marketers, and content creators continue to face some key problems around digital ad revenue, ad blocking, and more.
- We caught up with Lior Davidovitch, the founder of PUBLC, an innovative search engine that reinvents user experience and technology.
- PUBLC is a new search engine built by everyone, for everyone, that aspires to create an equally distributed web economy using blockchain token economics.
- Read on to discover insights on how PUBLC serves a more equally distributed web economy using blockchain and token economics, generating a new and native revenue stream for online publishers.
The worldwide web is a clear reflection of all the shifts 2020 has brought and as businesses and marketers crunch majority of their budgets and pivot strategies, these remain some key problems of today’s digital space:
- Digital ad revenue has taken a hit due to ad blockers.
- Online publishers struggle to find a native revenue model as an alternative to ad-based models, which only grows bigger now with the COVID-19 impact on the advertising industry. Digital ad revenue is declining, as use of adblockers is increasing
- Google and Facebook duopoly dominate over 60% of global ad revenue.
We caught up with Lior Davidovitch[1], the founder of PUBLC, a search engine that aims to reward the entire web ecosystem by creating an innovative, more equally distributed web economy using blockchain and token economics, generating a new and native revenue stream for online publishers.
Q1. Can you tell us about your background and journey towards becoming the founder of PUBLC?
I was