30-second summary:
- Podcasting can add a new dimension to your brand and content marketing strategy.
- There are many ways you can approach this, utilizing different mediums, channels, and distribution methods to accomplish this, but many content marketers stick to the basics, almost exclusively focusing on written content.
- Georgi Todorov shares a comprehensive guide on podcast content which encompasses the benefits, SEO perks, types of podcast content, publishing and marketing platforms, and a lot more!
If you have a content marketing strategy already in place, you’re no stranger to the fundamental principles that guide it. Your goal is to naturally attract more readers, fans, and followers by providing them with information and/or entertainment they want to consume. There are many ways you can approach this, utilizing different mediums, channels, and distribution methods to accomplish this, but many content marketers stick to the basics, almost exclusively focusing on written content.
If you want to stand out from the crowd, reach new audiences, and capitalize on a medium with enormous momentum, you should consider starting your own podcast. But how can you integrate podcasting with the rest of your content marketing campaign?
Why podcasts?
First, let’s talk about why podcasts are so valuable in the context of content marketing. A podcast is a series of pieces of audio content, usually released regularly in the form of episodes. These episodes vary in length and format, with some primarily unfolding as interviews and others attempting to provide an entire narrative experience.
Five big benefits of podcasting
In any case, there are several benefits to using podcasts:
1. Current popularity
Podcasts have become incredibly popular in the past several years. There are currently more than a million podcasts[1], with 30 million episodes between them, and more than half of