30-second summary:
- There is a common and long-held belief that getting results from SEO takes at least six months. How true is that?
- SEO can be costly and requires big dollars and a huge team to succeed. Should you ever compete with the biggies at all?
- SEO is highly technical, changes from time to time with Google algorithm updates, hence, making it unpredictable.
- This piece answers those questions in detail and further debunks two common myths regarding the time it takes to get results from SEO and the unpredictable nature of SEO. It is, in sum, about how small businesses can play and win in the big league with SEO on a budget.
Pretty much everything you think you know about SEO today will be out of date tomorrow. This makes the online world an exceptionally volatile environment, where big fishes swallow the small ones.
In spite of this, many small businesses with a small budget for SEO are finding their feet in the online marketing world. How are they doing it?
Research and experience have shown that domain age, numerous (quality) backlinks, and quality content are among the competitive advantages of businesses that are dominating the online marketing world.
And given that getting these things cost time and money, they present a formidable entry barrier to small business owners who want to get into the SEO game with a small budget.
For small business owners with little budget for SEO, chances are their website is relatively new, they do not have a budget for backlink building and even the job of creating content for their websites rests entirely on them.
Before you turn away from SEO, remember the classic of Ryan Holiday,
“The Obstacle is the Way.”
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