30-second summary:
- Private Blog Networks (PBNs) are a huge part of the SEO industry and whilst getting backlinks is still a key driver in the Google search algorithm, PBNs will always be the source of debate and interest amongst SEO practitioners.
- PBNs have different uses and interpretations but can be used to point links to your site, sell links, or just simply add your home page links on them.
- Will you get penalized if you use PBNs? Should you consider using it? Read on to find out what experts and Tudor Lodge Consultants say.
Private Blog Networks (PBNs) are a huge part of the SEO industry and whilst getting backlinks is still a key driver in the Google search algorithm, PBNs will always be the source of debate and interest amongst SEO practitioners.
If you have ever bought a domain or run a website that ranks on Google, you are probably accustomed to getting emails from PBNs on a daily basis and they will tend to offer you a list of links that you can buy. The emails you receive will typically be called:
- “High Quality Guest Posting”
- “Guest Posting Service”
- “High DA Quality Sites”
But should you be paying to add these links to your website? And what is the damage?
Content created in collaboration with Tudor Lodge Consultants[1].
What Are PBNs?
PBNs are very simply blogs or old websites with domains that have expired, but still, have a lot of value due to gaining thousands of historical backlinks.
Anyone can buy these domains once they expire or sometimes they are bought via an online auction.
But it is the ability to use this expired site, maybe re-design it, add some fresh content, and then start adding or selling links from this site to boost your