30-second summary:
- Lockdown and self-quarantine are causing consumers to spend more time online.
- To encourage growth, companies may need to pivot the way they interact with customers or the goods and services they supply as demands change.
- Organizations need to optimize their SEO strategy, website and online presence to stay relevant among competitors.
- Several free resources are available to analyze SEO and websites. You can use them to make changes and improvements so that during lockdown your business continues to grow.
The Coronavirus outbreak is changing life as we know it. As billions of people shelter in place, they’re spending even more time online. This is good and bad news for businesses.
The good news is that there are more consumers online, more of the time. The bad news is that they have time to be more discerning in their choices and that your rivals are looking to capitalize on this and grow their companies just as much as you are…
Getting ahead without crunching your pocket
To ensure your business stays relevant in this strange new world, you’ll need to up your game. This involves interacting with customers in novel ways, creating attractive campaigns and special offers, and possibly pivoting the goods and services you offer to meet new consumer demands.
Digital marketing and SEO have always been cutthroat, and they’re even more so in the face of the COVID-19 lockdown. The changes that you make to your company – to ensure it survives and even thrives during this time – may mean that your current marketing strategies are no longer optimal[1].
With all that in mind, updating your organization’s website and general online presence is crucial. Reviewing and refreshing these should always be a regular habit, but as the world’s economy and