30-second summary:
- Ecommerce is suddenly a reality for millions of businesses who may not have had online selling on their radar prior to COVID-19.
- Consumers in most countries are cutting back on discretionary spending as optimism for economic recovery has fallen. Groceries, household supplies, personal care, and entertainment are among the categories in which consumers plan to maintain spending.
- In this post, we’ll take a look at the current state and how businesses will need to adapt their ecommerce and SEO strategy to succeed post-COVID-19 (whatever that may end up looking like).
As countries including the USA head into phased reopening, countless questions remain about the business landscape ahead. Will changes in consumer behaviour persist and if so, to what degree? Is there a second wave coming that will derail recovery efforts and send consumers back into lockdown? How can you plan for recovery when no one really knows quite what “recovery” means?
In the face of such uncertainty, one thing is for sure, companies need to get in position to gather and analyze data quickly—to be agile and respond to whatever twists and turns Coronavirus throws our way next. Regardless of industry or location, that responsive, adaptable strategy is going to rely heavily on ecommerce and SEO.
Ecommerce is suddenly a reality for millions of businesses who may not have had online selling on their radar prior to COVID-19. And while search optimization is a discipline as old as search engines themselves, dramatic differences in consumer behaviour may require an entirely new approach to SEO going forward. In this post, we’ll take a look at the current state and how businesses will need to adapt their ecommerce and SEO strategy to succeed post-COVID-19 (whatever that may end up looking like).