30-second summary:
- A brand awareness campaign that includes paid search can result in more organic search traffic with an increase in branded search terms.
- With a large number of the world’s population now confined at home, people have turned to social media as an outlet to remain connected with family, friends, and work. This online behaviour is the intersection of paid, earned, shared, and owned marketing, or the PESO model.
- So, what happens when a company decides to increase or decrease their paid social media campaigns at a time when so many people have turned to social networks for connection, resources, and to just pass the time?
- JUST Media produced the following analytical findings across their accounts to help other marketers ensure their brand’s message is reaching the right audiences, their brightest minds, Jennifer LoMonaco and John Smith take you through the finest insights.
Marketing does not work in silos, and neither does life.
A brand awareness campaign that includes paid search can result in more organic search traffic with an increase in branded search terms. A newsworthy event can result in additional organic searches or views on social networks, such as what we’re currently seeing.
With a large number of the world’s population now confined at home, people have turned to social media as an outlet to remain connected with family, friends, and work. This online behaviour is the intersection of Paid, Earned, Shared, and Owned marketing, or the PESO model.
So, what happens when a company decides to increase or decrease their paid social media campaigns at a time when so many people have turned to social networks for connection, resources, and to just pass the time?
At JUST Media, we run media planning and buying for some of the world’s most powerful enterprise