30-second summary:
- Ecommerce, curbside delivery and pickup, and buy-online-pick-up-in-store have become the new normal as the world struggles to maintain social distancing.
- 75% of consumers are now using their social media daily, and only 4% want brands to stop advertising right now.
- As consumers seek information about how businesses are handling COVID-19 restrictions, evaluate their buying options, adapt to remote work, and try their very best to stay informed and entertained, search is now more important than ever.
- Many companies have halted paid search due to Coronavirus-related business interruptions.
- Now is the time for businesses to evaluate their paid search strategy and content creation strategies.
- Focus on providing guidance and help through the information you’re putting out and make sure you offer a method by which readers/viewers can stay connected with you.
- Jim Yu, founder and CEO shares how to use SEO to protect, pivot, and prepare for post-pandemic success.
Typically, it takes about 66 days for someone to acquire a new habit and continue doing it when not coerced, according to consumer psychologist Paul Marsden[1]. The longer shelter-in-place recommendations persist, the more likely it is that the changes we’re seeing in consumer behaviour will stick.
Consumers that may have been leery about ecommerce[2] or online payments previously have had no choice but to adapt as wide swaths of the industry have transformed in light of COVID-19. Ecommerce, curbside delivery and pickup, and buy-online-pick-up-in-store have become the new normal as the world struggles to maintain safe physical distancing.
As of late March, 95% of consumers[3] planned to avoid public places. Media consumption is exploding—Nielsen[4] expects video consumption to rise by 60% and already, daytime viewing of streamed content is up 39%