30-second summary:
- Consumers visit an average of 14 different channels before they decide whether to make a purchase. To make this more complicated, mobile ecommerce sales are expected to account for 54% of all ecommerce sales by 2021.
- Shoppers searching on mobile will be served both the Google Search results and products relevant to that search, organically. These aren’t ads, just a single unified search of both Google and available products.
- To determine which products are relevant for a given query, Google will scan retailers’ websites and product feeds and select the products that seem the most appropriate. Product relevance will also depend on how robust your Google Shopping feed is.
- Without high-quality product data, listings can easily fall to the bottom of the search engine results page. Fortunately, there are several tactics and best practices that will help improve product visibility.
- Automating product data feed management reduces the risk of errors, increases overall performance and empowers marketers to dedicate more time to optimizing campaigns and testing new channels.
Consumer expectations are higher than ever. Today’s buyers expect to find their desired products on the ecommerce[1] search engine of their choosing, and they expect accurate, consistent information at every touchpoint.
In fact, about 56% of customer interactions today take place in a multi-channel, multi-event journey. That means most customer experiences include an array of interactions, moments and channels.
Consumers visit an average of 14 different channels before they decide whether to make a purchase. To make this more complicated, mobile ecommerce sales are expected to account for 54% of all ecommerce sales by 2021.
This means that retailers need to create ecommerce strategies that are built around a mobile, multi-channel shopping experience.
One key step to success here will be driving visibility,