30-second summary:
- When people are searching for something through the search engines, they’re always keeping their location in mind.
- 87% of consumers prefer interacting with businesses through reviews.
- According to Google, mobile searches in the “near me” category with some alteration of “to buy” have escalated over 500%.
- Performing amazing SEO audits will not only help you define your client’s current status and strategy but will also give you the chance to fix loopholes and come up with additional productive techniques that will boost a site’s ranking and conversions.
- With the right guidance, you can perform a website audit in less than one hour. Learn how through this article.
An exceptional local SEO campaign starts with a comprehensive website audit. Whether you collaborate with small brick and mortar businesses or multinational online agencies, the way you measure and assess the initial SEO conditions and performance of a website will define your overall results.
When people are searching for something through the search engines, they’re always keeping their location in mind. For example, when a user searches for Chinese food on the web, it means to order Chinese food in LA, where the user is located. What is the point of ordering the best noodle soup from New York to LA? And Google knows it. Therefore, proximity is getting more attention nowadays rather than traditional ranking factors, such as backlinks.
For that reason, local searches are becoming more and more important today. This is not just my assumption, but a quite obvious fact of recent Google’s local algorithm SEO expert Mary Bowling[1] determined. Let’s check some statistics of 2017-2018[2] published on Search Engine Watch:
- 87% of consumers prefer interacting with businesses through reviews.
- Up to seven times increased level