Due to the COVID-19 outbreak, many organizations and groups are publishing important coronavirus-related announcements that affect our everyday lives.
In response, we're introducing a new way for these special announcements to be highlighted on Google Search. Sites can add SpecialAnnouncement structured data to their web pages or submit a COVID-19 announcement in Search Console.
At first, we’re using this information to highlight announcements in Google Search from health and government agency sites, to cover important updates like school closures or stay-at-home directives.
We are actively developing this feature, and we hope to expand it to include more sites. While we might not immediately show announcements from other types of sites, seeing the markup will help us better understand how to expand this feature.
Please note: beyond special announcements, there are a range of other options that sites can use to highlight information such as canceled events or changes to business hours. You can learn more about these at the end of this post.
When SpecialAnnouncement structured data is added to a page, that content can be eligible to appear with a COVID-19 announcement rich result, in addition to the page’s regular snippet description. A COVID-19 announcement rich result can contain a short summary that can be expanded to view more more. Please note that the format may change over time, and you may not see results in Google Search right away.
In response, we're introducing a new way for these special announcements to be highlighted on Google Search. Sites can add SpecialAnnouncement structured data to their web pages or submit a COVID-19 announcement in Search Console.
At first, we’re using this information to highlight announcements in Google Search from health and government agency sites, to cover important updates like school closures or stay-at-home directives.
We are actively developing this feature, and we hope to expand it to include more sites. While we might not immediately show announcements from other types of sites, seeing the markup will help us better understand how to expand this feature.
Please note: beyond special announcements, there are a range of other options that sites can use to highlight information such as canceled events or changes to business hours. You can learn more about these at the end of this post.
How COVID-19 announcements appear in Search
When SpecialAnnouncement structured data is added to a page, that content can be eligible to appear with a COVID-19 announcement rich result, in addition to the page’s regular snippet description. A COVID-19 announcement rich result can contain a short summary that can be expanded to view more more. Please note that the format may change over time, and you may not see results in Google Search right away.
