- Research from Google suggests that the correlation between page load times and conversion rates is strong, especially on mobile web pages.
- One of the simplest changes you can make to your website is limiting the data loaded as a visitor navigates through product listings.
- If you can identify that pages are loading a lot of third-party Javascript files ahead of your body content, you’ll want to see how that can be rearranged.
- More simple yet surprisingly quick things that can help speed up your ecommerce site.
For online retailers, the abandoned site/cart problem has many factors. Reducing the number of clicks to checkout, eliminating surprises in price displays and offering guest checkout options are some well-known ways to fight cart abandonment on an ecommerce site, but smart merchants are always searching for ways to keep potential customers from leaving the site before making a purchase.
Research from Google[1] (among other surveys conducted in the last few years) suggests that the correlation between page load times and conversion rates is strong, especially on mobile web pages. In short, slow loading times are stopping sales in their tracks.
Speeding up page load can have a huge impact on your business. Just check out Google’s Test My Site tool[2], which can help you estimate load time’s impact on revenue based on the number of visitors to your site, your average conversion rate and average order value. Depending on your results, you may want to start small or jump into wholesale site adjustments to reclaim revenue lost to site abandonment. Let’s go through speed-oriented changes at three different levels of difficulty.
Level one: Simple yet quick changes you can make yourself
Images[3] on your website create the biggest data transfer need when someone loads