30-second summary:
- Some companies need more money to spend on acquisition, while others see SEO as the solution to all their revenues challenges. That’s why companies often think about hiring SEO agencies before moving into CRO.
- If you are in doubt because your traffic is low or because of any other reason, get in touch with a CRO agency to determine if any CRO work can be done on your website, or if you still need to generate more traffic, before you hire a conversion specialist.
- There is a very effective and easy way to find a good conversion rate expert online and it’s the look of their website.
- Conversion rate is almost a scientific approach to increasing the number of goals and for this, every expert has their own proven and tested process. Which is also the main benefit of hiring an expert.
- Trying to work out whether you need to introduce CRO in your company is not difficult, use the free consultations to find out and then check whether there is a good fit.
I have been working in digital marketing for the last 10 years and I have come to recognize when and how to choose a CRO (conversion rate optimization) expert or an agency.
It normally goes down to a combination of two things:
- The agencies/ experts walking the talk
- A proven process for generating more conversions
Before we detail each of the points above, let me give you some background.
Realizing when you need a CRO agency
In some cases, companies have large budgets and a structured team of acquisition specialists that generate enough traffic to hit – and exceed – all of their sales and revenue targets.
Some need more money to spend on acquisition, while others