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What is speakable schema markup and how does it impact the future of SEO?

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Google’s recent release of a new markup specification, the speakable schema, brings the digital technology to another leap. The term speakable currently points to the ability of Google Assistant and News to provide internet users with excellent results that fit their needs.

The new schema SEO is useful when asking for specific topics and news related to a particular brand or happening. The returned results are then read back by Google Assistant with speakable texts.

Google’s new feature is currently intended to provide users with a summary of a story’s key points but has a later possibility for expansion.

Available documentations from schema.org [1] points out to the text to speech conversion of a news article and available online documentation supporting the new feature.

Documentation for schema.org

What is Google’s new speakable schema markup?

Current technology is heading towards speakable-friendly smartphones and gadgets supporting voice searches. Google’s speakable schema markup tool allows businesses to indicate content sections that support voice search technology.

This new Google algorithm will allow businesses to pick the most crucial information relating to their business, highlight such content, and give them better visibility to their intended audience.

This is similar to how featured snippets work only that the information is delivered via voice assistant that reads to your website content to the visitors.

The new Google speakable schema[2] markup is currently in its beta version, which can only be accessed by news publishers. It also has a limited audience reach, exclusively servicing the US for now and only working with Google Home devices including the Google Assistant.

How does Google’s speakable schema markup work?

Similar to the traditional way we get our websites to rank, optimizing your voice searches require you to input significant information fragments featured in your SEO

Read more from our friends at Search Engine Watch

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