We've all been there. You're the SEO on point for a project, and you're also the one tasked with getting great content written well and quickly. And if you don't have an expert at your disposal, great content can seem out of reach.
It doesn't have to be. In today's Whiteboard Friday, Russ Jones arms you with the tools and processes to expand your content from prompt to paragraph to published piece.
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Video Transcription
Hey, folks, great to be back here with you on Whiteboard Friday. Today we're going to be talking about content expansion. It's a term you probably haven't heard before because I just made it up. So hopefully, it will be useful in the future for you. But I think you'll get the gist of exactly what we're trying to accomplish here.
How do SEOs produce great content when they're not subject matter experts?
You see, search engine optimizers have this really bizarre responsibility. We are often asked by our clients to produce content about things we have no business writing about. As a search engine optimizer, we know exactly the kinds of things that make content good for Google, but that doesn't mean we have any domain knowledge about whatever it is our customer does.
Maybe your customer is an artist of some sort or your customer runs a restaurant. You might not know anything about it, but you still might have a deadline to hit in order to get good content that talks in depth about some sort of topic which really isn't in your wheelhouse. Today I'm going to talk about a couple of tricks that you can use in order to go from a