If every company is, on some level, a software company, that means delivering a great user experience (UX) isn't just a nicety with pretty graphics, it's a business necessity. That's why the time has come for everyone -- not just designers, but developers, architects and executives -- to become immersed in UX, and embrace UX design thinking as a top priority for their enterprises.
In an insightful analysis[1] of 2,411 links with 358,917 designers all around the world, Fabricio Teixeira and Caio Braga, both with @uxdesigncc, find there is a growing movement toward design-driven thinking, but there's still a lot of work to be done. It's time to embrace the inner designer in all of us. Among the key trends the co-authors tracked, the following have enterprise-scale implications for the way applications needs to be designed and presented to internal end-users as well as customers:
Fight the good fight against feature bloat: This is perhaps the most challenging task of all for development and design teams. "When facing issues on how to keep a product relevant over time, the first reaction is trying to course correct the product by... adding even more features," Teixeira and Braga point out. Feature bloat grows because users ask, business stakeholders demand more revenue streams, and "the performance of the product team is evaluated by the number of features it delivers as opposed to the relevance of those features for the end users." It's not easy to overcome this mindset, and Teixeira and Caio challenge design and development teams to focus on solving user needs, and not just trying to keep piling on complexity.
Embrace new superpowers: "It's time we stopped drawing lines around who is a designer and who is not," Teixeira and